I'm Flavia Corsaro, a Product Designer curious by nature, pragmatic by mindset, empathetic by design.
Based in London with 5+ years of experience designing digital products (web, mobile and in-store tills) across media, retail and sport, currently at The Economist.
From ambiguity to clarity. I design thoughtful products that help people feel at ease. I love uncovering the right problems through research, collaboration and evidence before crafting intuitive experiences.
I see every product as a space I'm responsible for. It should feel effortless to navigate, intuitive to use and leave people with something meaningful. That's what drives me to stay curious, challenge assumptions and never settle for good enough.
Experience
The Economist, Senior Product Designer / Jan 2022 - present, London
Leading the vision, strategy and end-to-end design of video experiences across web and app, improving discoverability, engagement and accessibility. Previously led the UX of the Espresso app, using research and data to optimise customer journeys while facilitating stakeholder collaboration and shaping future product roadmaps.
Sainsbury’s & Argos, Product & Experience Designer / June 2019 - Jan 2022, London
Led the UX and UI of the Argos app and in-store tills, designing end-to-end customer journeys across digital and retail. Collaborated across multidisciplinary teams to improve customer experience, increase revenue and strengthen design team practices through mentoring and process improvements.
Debenhams, UI Designer / Nov 2017 - May 2019, London
Designed and evolved the design system while improving the website through data, user research and UX best practices. Presented high-fidelity concepts to stakeholders and coordinated the UI team to ensure high-quality, consistent delivery.
Skills
Design:
User experience
User interface
Vision
Design thinking
Problem solving
Prototyping
User flows
Design system
Figma
MIRO
Basic HTML, CSS
Collaboration:
Stakeholder engagement
Organising workshops
Constructive feedback
Attention to detail
Communication
Flexibility
Prioritisation
Presentation
Research:
Qualitative research
User interviews
Usability testing
Data analysis
A/B testing