Flavia Corsaro
Product Designer
I’m Flavia Corsaro a Product Designer working in London. My mission is coming up with great ideas. My passion is to enhance any product user experience.
When I embark on a new project, I treat the product as my home and the users as my guests. I enjoy the idea of welcoming guests and ensuring they feel at ease, finding everything in its place tidy, intuitive, and polished. It’s my way of offering them a warm welcome and a meaningful experience.
My motto is “Never Stop.” I believe that design and digital innovation are continuous learning journeys. My thirst for knowledge constantly pushes me to expand my boundaries and stay open to fresh ideas and creative solutions.
Experience
The Economist, Senior Product Designer / Jan 2022 - present, London
Currently leading the the vision, user experience, and design of video content across web and apps. This role involves enhancing the user discoverability and interaction with this content type, understanding user needs and translating them into intuitive designs, ultimately driving engagement and satisfaction across all platforms.
Prior to that, I led the visual and user experience of the "Espresso from The Economist" app, focusing on improving engagement and customer journeys based on user insights and data. Carry out different activities to engage stakeholders and keep them involved, as well as conducting user research. Work with engineering to refine designs that meet accessibility standards and build future roadmaps.
Sainsbury’s & Argos, Product & Experience Designer / June 2019 - Jan 2022, London
Led the visual and user experience of the Argos app and in-store Argos tills, focusing on improving revenue and customer journeys. Participated on UX initiatives that have multiple touch points across end-to-end journeys for digital and in-store with a variety of teams. Helped shape the design team's collaboration processes and supported colleagues through mentoring.
Debenhams, UI Designer / Nov 2017 - May 2019, London
Ensured design system is organised and evolves. Used data, UX best practices and user testing to improve the website experience. Presented high fidelity designs and prototypes to stakeholders. Led the UI team, ensuring all designers were briefed and on track for delivery.
Education
Interaction Design Foundations, Online courses / Nov 2019 - present
Design thinking, the ultimate guide (ongoing)
User Research Methods and Best Practices
UI Design Patterns for Successful Software
NABA (Art Academy), Degree / Oct 2009 - Feb 2013, Milan
BA in Graphic Design & Art Direction (final result - 110/110)
Skills
Design:
User experience
User interface
Vision
Design thinking
Problem solving
Prototyping
User flows
Design system
Figma
MIRO
Basic HTML, CSS
Collaboration:
Stakeholder engagement
Organising workshops
Constructive feedback
Attention to detail
Communication
Flexibility
Prioritisation
Presentation
Research:
Qualitative research
User interviews
Usability testing
Data analysis
A/B testing